
Have you ever had a moment that was so good you never wanted it to end and especially, never forget it? Perhaps a first date, the first day at your dream job, relaxing on vacation? What if I told you there was a way to hold on to those moments for a lifetime and transport yourself right back there.. with a simple whif of a fragrance?
This is something I’ve interacted with my entire life. Smells are extremely powerful and a familiar smell can often bring me right back to the moment I either initially smelled it or fell in love with it. For example, we all used Axe or smelled it as a young teen, yeah? One sniff of “chocolate” axe and suddenly I’m 12 and in middle school again (something I probably don’t want to reminiscence upon too much). It’s also why I purposefully bought a new fragrance when I went on my honeymoon to Mexico so that smell could take me back to beach days and cenotes.
This brings me to my newest fragrance, Santal 33. I’m sure you’ve all heard of it at this point but, dang does that stuff smell good? I’m at a pretty precious time in my life right now I’d say and i’m pretty sure I’m gonna want to remember it (hopefully) so the introduction of a new fragrance at this time is p e r f e c t.
I’ve been slowly growing my fragrance collection over the years. Previously mentioned I began my journey with Axe, which eventually evolved into Adidas cologne, then Abercrombie & Fitch until I finally got my dream fragrance at the time Bleu de Chanel.
All those are good(?) in their own way but.. Nothing is quite like Le Labo, with hand picked, fresh ingredients, trained technicians with perfected craftsmanship.. Each fragrance is freshly blended upon order. Thought and care is gone into every detail from beginning to end creating a fragrance quality that is unparalleled.



Now let’s get to Santal 33.. the smell that will be oozing from my neck and wrists for the foreseeable future.. I would try to describe in in my own word but my friends over at Le Labo have already put magic words together:
“A perfume that touches the sensual universality of this icon… that would intoxicate a man as much as a woman… that introduces our use of cardamom, iris, violet, ambrox which crackle in the formula and bring to this smoking wood alloy (Australian sandalwood, papyrus, cedarwood) some spicy, leathery, musky notes, and gives this perfume its unisex signature and addictive comfort. Here is, in a few words, what SANTAL 33 is… An open fire…The soft drift of smoke…Where sensuality rises after the light has gone”
All that to say this stuff smells GOOD. Day.. Night.. Cold, or hot.. it works.
This is the stuff thats going to be taking me back to summer 2019 twenty years from now (even thought I’ll probably still be using it, on my 50th bottle by then).
I want to invite you to take a leap and get your hands on a Le Labo creation and let your nose forever thank you as you spray quality and pure craftsmanship on to your skin everyday.. and let you be transported back into magic moments created along side every spray for years to come.




Kevin x
